5 Effective Marketing Strategies for Staged Homes
This article is dedicated to anyone, anywhere who may be selling a home: with love from the home stagers at Everly in Atlanta and Denver. By now, you’ve decided to take on your next journey, whatever that may be, and send your property off to its next life. Here are 5 steps to prepare your property to sell after you’ve staged. This includes professional photography, virtual tours, 3D walkthroughs, social media marketing, realtor collaborations, and highlighting the lifestyle perks that your property may include.
Staging a home, of course, is a crucial step in the selling process. Everly’s style of staging is elevated neutrals, higher-end but still relatable; this allows potential buyers to envision the space as their own. If they’re feeling comfortable and want to stay a while, the furniture gives them an opportunity to sit and imagine their own items and lives in each room.
However, staging alone is not enough; effective marketing is essential to attract the right audience and maximize the property's appeal. Everly invites you to explore various marketing strategies for staged homes, providing valuable insights for real estate professionals and homeowners alike.
Professional Photography:
High-quality photographs are the cornerstone of any successful real estate marketing campaign. A professional photographer can capture the staged home in its best light, highlighting key features and creating a visually appealing online presence. Utilizing these images across various platforms, such as real estate websites and social media, can significantly enhance the property's visibility (NAR, 2019).
Virtual Tours and 3D Walkthroughs:
Incorporating virtual tours and 3D walkthroughs allows potential buyers to explore the staged home from the comfort of their own devices. This immersive experience gives them a sense of the property's flow and layout, making it more likely for serious buyers to schedule in-person visits (Redfin).
Social Media Marketing:
Harness the power of social media platforms to showcase your staged home. Create visually appealing posts and share them across platforms like Instagram, Facebook, and Pinterest. Engage with your audience by using relevant hashtags, promoting the unique features of the home, and encouraging shares (Social Media Examiner).
Collaborate with Real Estate Agents:
Establish partnerships with local real estate agents who can help promote the staged home to their network of clients. Agents often have access to a pool of potential buyers and can leverage their expertise to market the property effectively (Inman).
Highlight Lifestyle Features:
Beyond showcasing the physical aspects of the home, emphasize the lifestyle it offers. Whether it's a cozy reading nook, a spacious backyard for entertaining, or a gourmet kitchen, highlighting these features helps potential buyers envision themselves living in the space (RESA).
Effective marketing strategies play a pivotal role in ensuring that staged homes receive the attention they deserve in the competitive real estate market. By combining professional photography, virtual tours, social media promotion, collaboration with real estate agents, and a focus on lifestyle features, sellers and real estate professionals can significantly enhance the appeal of staged homes, attracting the right audience and maximizing the chances of a successful sale. Everly Home Staging will put buyers and sellers in the Atlanta and Denver area to advertise and see the potential in properties.
